The digestive system is vital to maintaining a healthy and balanced body, as it helps absorb nutrients and minerals from food and supplements. It is also responsible for catalyzing the food products that are consumed. Due to the increasing demand for fiber-based products, the market for these is expected to grow. One of the latest innovations in the market is fiber-fortified beverages.
Due to the increasing number of health problems that people are experiencing, such as irritable bowel syndrome and constipation, the demand for fiber-based beverages is growing. As a response, manufacturers are launching various fiber-fortified drinks.
Why Fiber?
Getting enough fiber in daily life can help lower the risk of chronic diseases and digestive issues. For instance, people are more likely to consume high-fiber food products that are easy to consume. As a result, the demand for high-fiber food and beverages is growing. This is why the market for fiber-fortified beverages is going to skyrocket.
According to the Dietary Guidelines for Americans, men should consume 38 grams of fiber daily, and women should get 25 grams. However, the average daily intake of fiber for women is only 15 grams. Because of this, the availability of high-fiber fortified beverages is predicted to be one of the most prominent factors consumers look for when choosing products with high fiber content.
Due to the increasing number of health problems that people are experiencing, such as constipation and irritable bowel syndrome, the demand for fiber-based beverages is growing. The availability of high-fiber fortified beverages will be one of the factors that consumers look for when it comes to choosing products.
Opportunities Fiber Beverages Present
The increasing number of people consuming healthy and functional beverages will create various opportunities for the players in the functional beverage market. The rising demand for natural ingredients is also expected to drive the sales of functional beverages.
The players in the functional beverage market are expected to use this opportunity in the coming years. Due to the increasing number of people consuming healthy and functional beverages, the beverage industry is expected to continue developing new and innovative products. Manufacturers are also focusing on improving their products’ nutritional and functional profile to attract more customers.